"What's the point of this interaction?"

…The thing is, we still live in a world that's filled with opportunity. In fact, we have more than an opportunity -- we have an obligation. An obligation to spend our time doing great things. To find ideas that matter and to share them. To push ourselves and the people around us to demonstrate gratitude, insight, and inspiration. To take risks and to make the world better by being amazing.

— SETH GODIN is a bestselling author, entrepreneur and agent of change. Godin is author of five (no, it's six! [no it's SEVEN Free Prize Inside was published in early May, 2004] and All Marketers Are Liars was published in 2005) books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.