R O C K !

PHOTO: Courtesy of
Mr. Robert Johnson,
Copyright 2007

Answer: Formerly Cashmir Effect

Question: What was the name of the former band of the fabulous new duo that is now an up-and-coming part of the Orlando-area original music scene?
Answers first, questions later. Eric and Krystal Brewer are Arms Harbor. They’re a young, married, musically-linked duo. Think Johnny Cash and June Carter-Cash. This talented couple from western Tennessee, writes songs that sing to your soul while they rock and roll. They’ve already impressed throngs of the musical elite and are only just getting started.
Ladies and gentelmen, please give a very warm welcome to Arms Harbor.

PHOTO: Courtesy of Mr. Robert Johnson, Copyright 2007

Big Jef is Special

What do you call a muscian who performs a cover of Prince’s ‘Nothing Compares 2U,’ while playing a Texas 2-step, carrying the underlying melody to ‘Freebird’? O.K. How about mashing-up in a real-live band way, the theme from ‘The Jefferson’s,’ ‘Movin’ On Up,’ with the theme from ‘The Beverly Hillbillies’?
You would call that marvel of honky tonk-meets-punk, that guitar-playing, king of C&W funk, Big Jef Special. Good ole Jef and crew can be witnessed at the best kept secret in Orlando, Uncle Lou’s Entertainment Hall (1016 Mills Avenue, just north from and opposite to Wally’s Mills Ave. Liquors), every Thursday evening from 10 p.m. until closing.
Jef’s been around the block, musically and otherwise, and he knows how to entertain. If you’re lucky you might even get a glimpse of some other local music luminaries taking in the fresh sounds and cheap beer.
You can say I told you so!

PHOTO: Courtesy of Mr. Robert Johnson, Copyright 2007

Campfire in Fast Company

“The November issue of Fast Company has an in-depth story on Campfire, written by Danielle Sacks. Danielle spent two days in Orlando with Gregg and I, and a day in Detroit with us and the gang from Leo Burnett Detroit, sitting in on a brainstorm session for our current Pontiac campaign. During that time, Danielle drilled down deep. She heard the entire story behind Blair Witch, asked incredibly detailed questions about all our past campaigns, and immersed herself in what we were doing with Pontiac. Even the fact checking process was intense, but in the end I believe she explains what we do and why we do it better than anyone, including ourselves. Hell, I’ve been trying to explain my work to my parents for years, and after my Dad read the story he said “I think I finally understand what it is you do. So thanks for the amazing story, Danielle, and I’ll forgive you for calling me a “a hefty 37-year-old with bulbous hazel eyes.” Eventually.”

— Mike Monello, co-founder of Campfire Media

Technorati Tags: Campfire, Net Marketing, social media

Stop making sense!

Introducing,
Mr. Robert Johnson

This man will focus your attention on a burgeoning original music scene purculating up in-and-around Orlando’s better-known venues. While locally-based rock stars sleep comfortably in their plush lofts high above the din of the downtown streets, Mr. Robert Johnson is tirelessly attempting (and succeeding) to make Orlando aware of an underground talent pool that will eventually drown the City Beautiful in luscious sounds and soothing melodies. Don’t worry, there's plenty of rock in there too. No one knows how long this kindred spirit will inhabit this fine city. One thing is for certain: The longer we support guys like MRJ, the more muscically and socially rich this fair city will be.
PHOTO: Courtesy of Mr. Robert Johnson

For Stevie G

Royal Trux ‘Western Xterminator’ video, courtesy of Drag City, 2007

Battles ‘Atlas’

This song warms the cockles of my heart.
Battles ‘Atlas’ from the new release ‘Mirrored’ on Warp Records (2007)